Irish Artist P.Rae Art
What is your background/experience in business?
My career has been largely working for NGOs but I decided to my art into a side hustle when I started sharing it on Instagram
Why did you start your business?
March 2020 was when it became official for me
How has COVID affected your business?
Luckily it just involves working from home so self-isolating didn’t hinder it. I think if anything Covid has positively impacted it as people have been so wonderful about shopping small and local throughout the pandemic.
What is your favourite part of running a business?
I love when I see my orders arrive in peoples homes and hear about customers happiness with the pieces, it makes me so excited every time.
What channels do you use for sales?
At the moment I’m just using Etsy and Instagram
How did you determine your business model?
It happened organically, just depending on what people were after really.
How do you market your products?
Just on Instagram and Etsy
What are the top resources you’ve found helpful while running your business?
I’ve been doing Brand Stories with Hil’s ‘Brand Story Book’ course and it’s been such a game changer, I couldn’t recommend it enough. I’ve also signed up for Mentor Her which I’m so excited about.
Is running a business different to what you thought?
Yes definitely, I didn’t think it would be this fun, and involve so much connection and community.
What does your day to day look like?
At the moment I juggle my time between working for an environmental organisation and running my art business. So it’s a lot of admin, meetings and campaigning and then I get to spend hours on end drawing to my hearts content, it’s a lovely balance.
Who inspires you in business?
I think I’m drawing so much inspiration from all the independent Irish businesses I’ve been coming across on Instagram, especially ones that have started during the pandemic. I think there’s such an incredible sense of making something positive out of a difficult situation and supporting local, which is so important.
Do you have any advice you have for someone looking to set-up their own business?
Just start, definitely. Bite the bullet and throw yourself into it, there might be mistakes as you find your feet but it’s so worth it.