Irish Children Brand: Babaroo
This week we hear from Irish Business Babaroo. Babaroo is focused on making it easy to find ethically manufactured & eco-friendly baby and lifestyle products. Run from Tamsin’s home in Rush, North Co. Dublin, we hear about how Babaroo developed from an idea into a business.
What is your background/experience in business?
I have worked in the fashion industry for the past 10 years
Why did you start your business?
My goal is to make a difference. I’ve worked in the fashion and clothing industry for most of my life and visited too many factories where work conditions were quite terrible. At Babaroo we only support businesses that manufacture their products ethically.
How has COVID affected your business?
COVID has increased the demand for ecommerce, which has been fantastic for Babaroo. However, this has also put a lot of strain on our family. I have had to work with having my daughter home (as most parents in the country have done over the last few months).
What is your favourite part of running a business?
I am absolutely passionate about Babaroo. I love being able to share the gorgeous products with our followers and customers.
How did you determine your business model?
I have been working in the fashion industry for a long time, and visited so many factories where working conditions are not favourable. I started Babaroo to raise awareness towards where and how the products we buy are manufatured as well as their environmental impact. Since becoming a mother, I have become slightly obsessed with all baby and toddler products. I decided to combine these two passions, and this is how Babaroo was born.
How do you market your products?
I do a lot of Instagram stories & reels showing our products. I also have a few influencers that have featured Babaroo products on their social media platforms. In addition to this I run Ads on Instagram and Facebook.
What are the top resources you’ve found helpful while running your business?
My Local Enterprise Office has been absolutely phenomenal. There have also been so many Instagram and Facebook pages that have helped boost local businesses (BossLadies being one of them)
Is running a business different to what you thought?
Yes! Admin, admin, admin! I always thought running my own business would be all fun and glamour, but like many things in life there is a lot that goes on behind the scenes that goes unnoticed.
What does your day to day look like?
I am still working part time for a small Dublin based fashion house. I am hoping to move to running Babaroo full time in the near future, but for now my day to day looks something like this: Get a bit of Babaroo done before working for my day job. Work (day job) I only work half day, which definitely helps. I usually have 30-40 minutes to pack a few orders before fetching Kyla from Creche. I have Kyla with me in the afternoons, so we will often do a post office run in the afternoon, followed by a walk or playground session. Then home where I’d get to reply to emails or work on Social Media. Finally after bedtime, thts when all the magic happens 🙂 I get to pack orders, place supplier orders, work on finances, anything that needs to get done will happen in these golden hours. Sleep Repeat 🙂
Who inspires you in business?
Shari Lott is probably the reason why I started Babaroo
Do you have any advice you have for someone looking to set-up their own business?
Go for it! If you are prepared to put in the time and effort, there is no reason why you can’t do it. Starting Babaroo has been the most exciting and rewarding thing that I have ever done. Remember that time is your most valuable asset, so try be as productive as you can with the time that you have.